Me gusta el concepto de diseño que tienen detrás de su creación.
Each garment itself has a story and the designers want to introduce a connection between the garment, the wearer and the maker. APOM likes to promote all those involved in the creation of each garment, from the artist who creates the prints, to the manufacturers that construct each piece locally in Melbourne. The aim is to empower the wearer to be informed on the life of a garment, to develop an awareness of the hand of the maker, and develop an attachment to the garment that transcends the notion of clothing itself. APOM stands for what the duo believes in. They want their clothes to become a part of the wearer and part of the APOM story.